Grow Your Sports Audience with Real Music
Spring 2026 • Confidential Business Plan
Sports organizations waste billions of impressions on stock & AI music nobody cares about.
Acrylic🦎 provides fan-backed tracks driving measurable audience growth & organic engagement.
Sports orgs & pro athletes post constantly: billions of daily impressions where emotions run high.
Yet they soundtrack it with generic stock or AI music that has zero fans and zero cultural relevance.
Meanwhile, millions of locally-popular artists have passionate fanbases that overlap with sports' engaged fan communities.
Connecting both sides allows sports teams and pro athletes to grow their audience and cultural influence, while offering revenue and premium exposure opportunities to artists, songwriters, and music rightsholders.
Acrylic does it via AI-powered music-to-content matching, data-driven audience analysis, and transparent, tiered pricing.
Artists favor sports content: Music commits to memory in emotional moments, while sports content is mostly editorial (less selling).
Teams seek culture-based growth: Fan-backed music drives measurable engagement & audience growth. Stock & AI music can't.
Real music with real fans. Stock libraries and AI tracks have zero built-in audiences. Our music comes with passionate local followings, enabling us to establish predictive patterns. We use location data, sports affinity metrics, fan demographics, and engagement signals to match teams with artists whose fans will actually care, then license it quickly at prices able to compete head-on with stock music subscriptions. Every campaign feeds our data model, creating a predictive moat: we know what music will perform before teams post. Within 18 months, this allows us to scale beyond sports with brand pilots launching Q4 2027, enabling real music to optimize the $650B+ global annual digital ads market.
PSG achieved 90th-percentile engagement while cutting expected licensing expenses by 87% during the 24/25 season. They renewed for 25/26. We have since signed OM, Monaco, LFP, CF Montréal and Samba Digital (700M+ reach across sports content), with Bay FC in active outreach.
We are raising $500K in SAFEs ahead of our Q3 2026 Seed round.
The cap is $7M through April 30th (post-Beta launch) then moves to $10M+. Seed closes at $15M+.
To democratize music licensing by connecting brands with authentic, fan-backed music that drives superior engagement while creating meaningful exposure & new revenue streams for music artists, songwriters, and rightsholders in the Acrylic family and beyond.
To become the global standard for licensing music made by human musicians with real audiences, for creating culturally authentic and effective curated music partnerships, while generating opportunities for musicians throughout the Acrylic ecosystem.
Fresh, emotionally-charged daily content:
Emotionally-primed & highly-engaged audiences:
Visible: Kobalt vs NBA teams | Sony vs USC Athletics
Hidden: Bad PR for teams keeps hundreds of settlements confidential across sports
The full cost:
Proper licensing is no longer optional.
Music licensing is rightsholder-controlled.
Since all brand placements are not created equal, a vertical approach captures a large enough selection of music rightsholders eager for exposure in editorial sports content. This, in turn, offers teams and pro athletes a large enough selection of music for their content.
Our plan to scale.
Result: Generic stock music
No culture • No engagement • No connection
Result: Real music with fans
Culture • Engagement • Audience Growth
| Problem for Sports Teams | Acrylic Solution |
|---|---|
Audience Growth Stock and AI music has no fans. Zero built-in audiences. It's a massive missed opportunity to grow fanbase and cultural relevance. |
Audience Growth Real music has fans. Acrylic's data matches music to your team's audience demographics, driving organic engagement and new followers. |
Legal Compliance One licensing slip-up triggers six-figure lawsuits, content strikes, muted posts, and wasted production costs. |
Legal Compliance Direct rightsholder relationships with built-in compliance. No takedowns, no lawsuits, no strikes. Legally bulletproof. |
Speed Traditional licensing takes weeks or months -- misaligned with same-day posting needs. |
Speed No-Fee: instant. PreClear: instant. Bid2Clear: 1-3 days. Manual licensing: 1-5 weeks. Clear expectations upfront. |
Data & Strategy Zero fanbase insights to guide music choices. Teams pick blindly, leaving ROI and engagement on the table. |
Data & Strategy Fanbase location data, sports affinity score, demographic insights, and performance predictions guide every music choice. |
Artist + Songwriter-side functionality: open account, sign platform contracts, create & sign split sheets, upload music.
Custom team dashboards. Search with essential data integration (audience size & platform breakdown, sports affinity score, track virality, basic demographics), music-to-content AI prompting, AI-powered video analysis, two-tier licensing framework (ArtistPromo + PreClear), automated whitelisting requests, opt-in brand partnership upsell ($300).
Complete automation for all three licensing tiers, eliminating manual workflows. Payments automation via Stripe. Automated license generation for every use. Enhanced platform operations and scale efficiency. Multiple music ingestion flows: individual artists (single track uploads) vs label & publishing partners (bulk ingestion).
Advanced data layer as predictive performance assistant. Comprehensive analytics platform & content performance tracker. Sophisticated audience matching built from hundreds of client campaigns. Expansion beyond sports orgs & pro athletes into sports, lifestyle & luxury brands.
Gamified human curation (2028) and video licensing platform expansion (2029).
Like other tech marketplaces, we aim to focus most of our early efforts on a single market to establish a verified, replicable GTM strategy. Montreal, Canada presents ideal conditions for testing it: small insular market, own language, large variety of music, active music scene, several local teams with significant followings and international appeal. Strategically, Montreal also draws from both French and US sports and music culture, allowing for rapid North American and European expansion.
Canada-first establishes product-market fit in small & sticky niche, driving strong network effects to fuel expansion.
1. Hook Teams with Smart Budget Allocation
Sports clients use ArtistPromo tracks for routine content, save budget for rivalries/big wins/major announcements when premium music drives maximum ROI.
2. Prove ROI, Increase Pricing
As teams see measurable fan growth & engagement, we steadily increase subscription pricing. Proof of performance = willingness to spend more on music.
3. Expand to Higher-Value Verticals
Once we have key music rightsholders onboarded via sports, we negotiate terms for new, higher-value verticals -- launching brand pilots in Q4 2027 with custom dashboards powered by their own data metrics, brand profiles and goals. Sports Brands (Nike, Adidas) are first movers, followed by Lifestyle & Luxury and Content Creators.
207.4M Followers
$21.5K Revenue • 87% Expected Cost Savings • 90th+ Percentile Engagement (against 1,200+ posts)
700M+ Followers
Sports content production agency
Signed contract
+
55M Followers
French professional football leagues
Signed contract
27M Followers
French Ligue 1 club
Signed contract
25M Followers
French Ligue 1 club
Pending signature
7.63M Followers
Football talent agency
Active partner -- player campaigns ongoing
1.2M Followers
Major League Soccer (MLS) club (Canada)
Signed contract
Now → End of 2026
Target: 15 clientsFrance and Canada are our twin beachheads -- PSG, OM, Monaco, LFP, and CF Montréal give us a strong foothold in both markets. NWSL and MLS round out North American coverage.
Individual athlete campaigns begin via Classico Sports -- players at signed clubs are a natural first upsell.
Signed: PSG, OM, Monaco, LFP, CF Montréal, Samba Digital
Active outreach: Bay FC, Angel City (NWSL)
Q1 2027 → Q3 2027
Target: 65 clientsMLS expansion builds on CF Montréal success. NHL and NBA follow as data story matures. Ligue 1 penetration deepens with additional French clubs and European leagues.
Individual athlete campaigns scale -- players across signed leagues become a parallel revenue stream alongside team deals.
Target leagues: MLS, NHL, NBA, Ligue 1
Individual athletes: Classico Sports pipeline expanding
Q4 2027 → End of 2028
Target: 299 clientsLatin America and Asia unlock massive scale -- sports fandom and music culture overlap at unprecedented levels in both markets. Tennis, F1, boxing and golf added for individual athlete campaigns.
First brand pilots launch Q4 2027 -- predictive data model proven across hundreds of sports campaigns, unlocking lifestyle and luxury brands as a higher-revenue vertical.
New markets: Latin America, Asia
Brand pilots: Sports, lifestyle, luxury
Breakdown: 199 sports clients + 100 brand clients
The music licensing market presents brands with a false choice between expensive complexity and cheap mediocrity.
Acrylic positions itself as the smart middle ground -- offering both cost-effective background music and strategic access to real music with fans, guided by data insights.
What you pay:
$5-10K/year for unlimited generic tracks
How you use it:
Use generic tracks in all content
Result:
No fan growth, no cultural relevance, wasted budget
What you pay:
$5K/year + budget for premium tracks
How you use it:
Cost-effective tracks daily, premium music for big moments
Result:
Fanbase growth, cultural relevance, strategic impact
Epidemic Sound, Artlist, Soundstripe
Founder & CEO, Acrylic Inc
CTO, Acrylic Inc
Strategic Advisor, Publishing & Sync
Head of Synch Benelux, Sony Music Publishing
CTO/Tech Advisor (Pre-funding)
Senior tech leader, experience across entertainment, military, adtech & telecom
Challenge: Failure to convince enough brands to switch from familiar stock music platforms
Mitigation: PSG validation demonstrates brand preference for fan-backed music when pricing is transparent. Cost-effective ArtistPromo tier provides entry point, while proven engagement improvements drive upgrades to real music licensing.
Challenge: Inability to effectively guide clients toward alternatives when tracks are not in library or too expensive
Mitigation: Basic tagging and essential data integration enables recommendation system showing similar tracks across tiers. Platform demonstrates how tiered system provides multiple access points to similar music, while data-assisted curation helps brands discover effective alternatives that maintain campaign authenticity and performance standards.
Challenge: Early on, too many requests for premium tracks creates manual licensing bottleneck due to limited personnel
Mitigation: Acrylic does not guarantee success in licensing out-of-catalog tracks. Process can take standard 1-5 weeks. Impossible for us or any competitor to avoid such delays.
Challenge: Insufficient rightsholder adoption for ArtistPromo tier
Mitigation: Labels spend promotional budgets to market new music while our service is free exposure. Pre-MVP launch strategy includes building ArtistPromo catalog with sports-friendly tracks.
Context: PSG published 1,200+ posts during the 24/25 season and 9 were powered by Acrylic. Those 9 posts averaged a Top 8% engagement/views ratio across the entire season's content -- proving that fan-backed music drives measurably superior performance.
| Campaign | Expected Cost | Final Cost | Savings | Total Engagements | Engagements/Views Ratio |
|---|---|---|---|---|---|
| FUN. - "We Are Young" | $50K | $3K | 94% | +1.2M | Top 1.4% |
| The Lumineers - "Life in the City" + Zayde Wølf - "Heroes" | $40K ($25K + $15K) | $1.65K ($1K + $650) | 96% | +45K | Top 4.4% |
Note: Lumineers and Zayde Wølf campaigns were combined in one video, which is why they share the same engagement performance statistics.
| Campaign | Region Focus | Total Engagements | Engagements/Views Ratio |
|---|---|---|---|
| LAZARO x HAKIMI -- Mahboul Ana | Morocco | 54.7K | Top 5% |
| JOHANN VERA x PACHO -- Donde Nací | Ecuador | 45.5K | Top 2% |
| ROGÊ x MARQUINHOS -- 100% Samba | Brazil | 28K | Top 10% |
A/B testing study conducted separately from PSG campaigns -- read the full study
Acrylic's strategic partnerships focus on ecosystem integration rather than competition, positioning our platform as essential infrastructure that enhances existing industry workflows while expanding market reach through established distribution channels.
Believe Digital, Secretly, Symphonic
API integration for instant sync licensing -- direct catalog access and seamless workflow for distributed artists.
Direct music licensing integration within sports media asset management tools -- access to teams already using these platforms daily.
Two Circles, Octagon, Wasserman, Excel Sports Management, Samba Digital
White-label licensing integration with agency campaigns -- combined 150+ client portfolios across top-tier sports properties and brand partnerships.
The bridge is structured as two SAFE tranches at increasing valuation caps. The cap moves from $7M to $10M on April 30th when our Beta launches -- a real product milestone, not an arbitrary deadline. Investors who move now get the best terms before the cap resets.
Pre-money SAFE. Best entry point. PSG proof, 6 signed clients, MVP in beta. Platform risk is real but priced in.
Pre-money SAFE. Beta is live, clients are activating, first revenue data is visible. Product risk is mitigated.
We seek investors who understand B2B marketplace dynamics and want early-entry exposure before the cap resets on April 30th. The SAFE structure is fast and simple -- no board seats, no complex negotiation, no valuation debate. Ideal partners have context in sports, entertainment, music-tech, or adtech and understand the compounding value of proprietary engagement data.
j@acrylic.la
+1 646-784-1329